Vojinn Amy quit her last very cushy job inopened up a consultancy for Fortune companies, and then threw that all out the window to start a product biz after procrastinating for years. Close reading, when used to understand an audienceuncovers a series of data points that will am to form patterns. The methodologies seem different too. It certainly was for me when I started studying designers as an audience. We talk about this, too, in class.
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What should I make? What headline should I use? What price should I charge? To answer these questions, most of us employ one of four main strategies: You can guess.
But you are not your customer. You can cold-call total strangers and ask them what you should do. Do you really have time for that? All four approaches leave too much to chance, to your gut, to invested strangers, and to infinite work-time.
They depend on magic. And not in a good way. Is there room for magical faerie sparkles in your goals? Hell no! You want the opposite of magic. You want a repeatable process that delivers results. You want Sales Safari. Sales Safari is an our audience research method designed based on the field of design ethnography. Rather than cold-calling with leading questions, when you go on Safari, you find your customers online — forums, mailing lists, LinkedIn, blogs, chat, Twitter.
All with NO creepy cold-calling and NO spammy cold-emailing. There are rules for the types of content, categories for the data you find, techniques to learn to write and speak like your audience, and rules for ferreting out the most wily and subtle of pain points. After they learn how to Sales Safari, our students often say, "I can never read the internet in the same way again!
Plus the printable rules, checklists, and worksheets. The cost of one nice dinner out. If the superpower of reading minds helps you make just a couple more sales of your future?
Designing Products People Love by Scott Hurff
Is 30x Academy right for me? Their approach, the Sales Safari is this idea of going out to online watering holes and then doing ethnographic research on their audience, to find pain points and questions. Do they seek solutions to their problems by sharing, reading, trying and buying new things? Do they buy on value? And the key to these 3 questions is: how do you know your answer to that question is true? Have you gone out to find out?
Surviving a Recession as an Indie Hacker with Amy Hoy of Noko and 30x500
What should I make? What headline should I use? What price should I charge? To answer these questions, most of us employ one of four main strategies: You can guess. But you are not your customer. You can cold-call total strangers and ask them what you should do. Do you really have time for that?